About

Product leadership grounded in technology, process and delivery.

I work at the intersection of business and engineering, leading discovery, shaping product direction and turning complex requirements into clear, buildable solutions.

My software development background helps me evaluate technical trade-offs and collaborate closely with engineering teams.

I am especially effective where product ambiguity intersects with enterprise complexity, cross-functional alignment and technical implementation trade-offs.

Product

Discovery, prioritization and scope definition grounded in business value and delivery reality.

Product strategyRoadmapsPrioritizationRequirementsAcceptance criteria

Leadership

Cross-functional alignment connecting stakeholders, delivery teams and technical decision-making.

Stakeholder alignmentBacklog ownershipDelivery readinessCross-functional leadershipTeam coordination

Process

Structured transformation work spanning AS-IS / TO-BE mapping, business rules and automation opportunities.

AS-IS / TO-BEBusiness rulesService designWorkflow redesignAutomation opportunities

Technical

Hands-on familiarity with APIs, integrations, data workflows and AI-enabled product architecture.

APIsIntegrationsData productsLLM workflowsArchitecture trade-offs

Experience

A path shaped by systems, products and transformation work.

Experience across enterprise transformation, SaaS product leadership and process-oriented consulting, always with strong proximity to engineering and implementation detail.

Hapvida NotreDame Intermedica

Senior Product Owner | Digital Transformation

Mar 2026 - PresentFortaleza, Brazil

Challenge

Turn complex shared-service workflows, rules and exceptions into implementation-ready digital requirements across enterprise systems.

Impact

Led discovery, AS-IS / TO-BE mapping and backlog refinement across business, operations, architecture and engineering.

BCS Sports Analytics

Co-Founder & Product Lead | Technical Product Manager

2019 - PresentFortaleza, Brazil

Challenge

Build and scale a sports analytics SaaS capable of translating live football data into practical decision support and monetizable product value.

Impact

Reached 60K+ users and R$3M+ in cumulative revenue while leading product vision, roadmap, monetization and continuous evolution.

GR Business Solutions

Systems Consultant | IT Process Analyst

2015 - 2019Fortaleza, Brazil

Challenge

Translate operational requirements from B2B clients into workable system configurations, documentation and process improvements.

Impact

Supported implementations, user adoption and workflow standardization across client-facing operational environments.